A little while ago I joined in with a #TeacupClub chat on Twitter; Envy Fisher tweeted about wishing to start a shop that sold stationery for Charity. Since then, she has set it up, which really impressed me. Click here to see her shop. Meanwhile, I spoke to Envy about Blogging For Business. And if you’d like to know more about how her shop was set up, click here.
Firstly, how were you introduced to the concept of blogging?
A high school friend of mine casually said I should start a blog one day. It was a weird, whispered remark in the middle of English class, right after I’d secretly passed her a piece of my writing on a scrap of paper.
What made you wish to start blogging?
Shortly after my friend made that remark, I noticed I needed some kind of outlet. I had loads of things on my mind and no one to talk to. I had the kind of friends who’d say ‘do we really have to talk about that?’ or simply ‘shut up’ when I started about things I was passionate about. The blog remark sat there at the back of my mind, until one day I decided to give it a shot and see if it’d help me feel less isolated.
Could you tell us a little bit more about Lost In Translation?
I relaunched Lost in Translation in March of this year. I’d already been blogging for four years, first on a blog called Picking up the Pieces, which was like my online diary, later on what I now call the prototype of Lost in Translation. I was a bit lost, had too many options to choose from and no idea in which direction I should take my blog, when my blog was suddenly shut down. I built it up again and focused on a few of my favorite topics: travel, street art and all things geeky. Now I post every Monday and Thursday on one of those topics with a little lifestyle in the mix every now and then.
What do you think about blogging for business?
I used to think that blogging for business was something unobtainable, that you needed thousands and thousands of followers to even get a chance to start some kind of business. It was my ultimate goal though. As long as you sell a product or service you can 100% support I see blogging for business as the best thing that could happen to a blogger.
Could you tell us a little bit about your current business venture?
I set up a shop on my own blog the other day, right here. I sell stationery: envelopes and notebooks with a wanderlust theme. I use as many recycled materials as possible: paper that would’ve been thrown away otherwise, scraps of thread for the binding, recycled covers. I use atlases people throw away for envelopes and try to waste as little as possible.
Why did you decide specifically to focus on notebooks?
I’ve had an addiction to notebooks since I was about six years old. I always buy more than I need and they’re always the first thing I look for when I found myself in a store that sells stationery. It’s been a lifelong dream to design my own line of notebooks. I could have waited ages and hoped for a miracle, but I decided to just take the plunge and work on designs with the materials I already had on hand.
How will this be of a benefit in terms of charity?
I’ve always wanted to raise money to preserve wildlife and help protect the environment. As I was making plans for my shop, I was quite aware of the fact that I didn’t really need the money. I enjoy making stationery, but I wanted this to benefit more than just me and my wallet. That’s why I decided to donate €0,50 of every purchased item to the WWF, so they can keep up the good work in protecting endangered species.
Do you have any advice for fellow blogger?