Interview: Victoria White, Editor of Company Magazine.

This is an interview, from a while ago ,  I did  for Jump for journalism, however not all of it was included. Victoria was really lovely, and she answered all my questions in such a great depth.It was scary asking her, as Company is such a big magazine.  Company magazine is a monthly glossy fashion mag, which has the new seasons must haves, great real life articles, and funny comments from Columnists. At £2.50 a month , you really can’t go wrong..So lets take a look at what Victoria has to say about behind the scenes of Company HQ, and be sure to hover over these pictures, as there may be some exclusive content for you to see:

As the Editor of Company, you are often regarded as a very prestigious Editor. Could you tell us a little bit about how you got to where you are today?

I started out doing work experience on a long gone (sadly) teen mag called TV Hits moving over to do work experience on their sister mag Inside Soap where I stayed for the next four years! By then I was features ed and was offered a job launching a TV mag in Australia so I jumped at the chance to live overseas and take on such a massive challenge. While there I was offered the job as LA Correspondent for a group of Australian magazines so I moved to the US where I had friends and family so it really was a dream come true. But I always really wanted to work in women’s magazines so when the job as Deputy Editor came up back in the UK on a magazine called B I applied for it and got it so returned to the UK. From there I made the move to Company as Deputy as it was my dream magazine to work on, even back then. In 2004I got the job as editor.

Did you ever specifically know that you wanted to be a Journalist/Editor?

Yes from about the age of 16 – I didn’t really know what it all meant but I figured I’d get to meet pop stars etc and I loved clothes and fashion. I’m from Newcastle though and there aren’t many fashion mags there so I did all the related work experience I could find working on local newspapers and TV stations.

As a magazine that often works with Bloggers, do you find some of the content is something that Company never may have come up with?

I think its important to get ideas from all different places. My team at constantly coming up with amazing ideas and I love that about them.

How much of what goes on the office (gossip wise) goes into the magazine, e.g. “Would you rather?” from the Ibiza issue?

Company’s tone definitely comes from the office ‘tone’ and if we find something funny in the office then we hope readers will find it funny either in print or more often online – like the time we did Desk Safari on our website where we all had to be an animal!(click here to see it)  It was one of our highest rated pages that week.

You have your own blog, over at Weboughtafrenchhouse.wordpress.com. (click the image to see it) Is it easy to fit round the demands of being an Editor?

Actually it’s really tough. I started it as I wanted to really get a feel for how good blogs work and I’ve realized that the writing bit isn’t hard – its the marketing, getting your name out there, commenting on other like-minded blogs to try to spread your word. That takes a lot of time.

Cover shoots are often set up, months before that specific issue will be on Newsstands. Do you play any role in being “on set” in the shoots?

I try to always be on cover shoots as I like to make sure the look and feel are just what I am looking for that particular month or celebrity. However my top team of Associate Editor and Creative Director are more than capable of doing it without me (sobs)

 After the relaunch/remake of Company, after you became Editor in 2003, Company become more of a brand, and became similar to Cosmopolitan’s “Cosmo Girls”, as any reader became a “Company Girl”. What was the idea around this?

Well the relaunch was actually only two years ago so a long time after I became editor. We did however want to create a club atmosphere and produce a magazine that you either were or weren’t a fan of. Obviously I’d like it if everyone could be a ‘Company Girl’ but I suppose for some its just not their thing. Those who are Company Girls now though seem evangelical about it which is great.

What do you have to be, to be a “Company Girl”?

Be creative, opinionated and cool (but not scary cool!)

What do you think is the value in discussing fashion, within a magazine?

For many women its a vast topic and one that they feel really passionate about. It inspires and gives them a ‘voice’ also I find fashion is a bit like football for men – its that common ice breaker conversation for most women.

Is pink in or out?

In this winter

As a game in Company’s office, the game “Would you rather?” has been the subject of many pages of Company. Would you be prepared to play it?

If so , here are some for you..

Would you rather…

Beauty or Fashion?

Fashion just because I love clothes and obsess about my outfits every day

Magazines or books?

Magazines obvs but I refuse to get a kindle and still read paper books

The Devil Wears Prada, or How to lose a guy in ten days?

H2LAG – it is one of my fave films EVER and the yellow dress Kate Hudson wears in it still tops my dream film dress list

What do you look for, in a cover letter and CV, if someone is applying for a job at Company? Passion, enthusiasm and good grammar and spelling.

Is technology knowledge essential, being a magazine brand that works with Bloggers? More and more yes as my team work across web, print and increasingly video content. You don’t need to be a total techy but you need to understand consumer consumption of all media

For a freelance Journalist to apply to write features for you, is it better to email you, or email the features director?

Features director – I hardly ever answer

Do you have any tips for applying for a job at Company?

Come up with something I’d NEVER have thought of myself that could change the face of Company print or online proposition!!

Could you describe your job on a day to day basis for us?

It is totally different every day

In a blog post from Gem Fatale, it said that a food is a prominent feature in the Company offices. Is that true? 

Haha yes we do like snacking….

What are your handbag essentials, for a day working at Company?

iPad mini, purse, phone, lipgloss, smints, pencil (I don’t like pens) and sunglasses

Is it advisable, for any journalist to carry round a notebook?

Not really – I use iPhone notes

Random question:  What do you prefer out of the following, and why?

Cupcakes

Cheese cake

Millionaire’s shortbread

Fudge Cake

Chocolate éclair

Cheesecake –   I don’t actually like sweet things – prefer a bag of nuts or crisps – I read that Posh Spice is the same too!

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